At Ultra Liquors we pride ourselves on always conducting ourselves in the right spirit. We endeavor to deliver real value by ensuring our offering is always pitched at the right price, found in the right location and that our service is delivered with the right attitude.

Being part of the Ultra Liquors Franchise, you form part of one of the most well established, strongest, independently owned liquor traders in South Africa. We provide a competitive stance against the supermarket chain liquor stores, yet still retain your independent trading and business skills.

Join the Ultra Liquors Franchise family and enjoy ULTRA benefits, including:

Rebate sharing arrangement between ULTRA and its franchise members.
Leverage off ULTRA’s strong purchasing power:
Benefit from richer promotional calendars.
Enjoy bulk discounts on invoice from the first case from the major alcoholic beverage suppliers in South Africa.
Get access to JAB stock deals from suppliers through ULTRA’s redistribution stores.
Get access to ‘gifting’ products.
Stock supplied at the best competitor advertised price through its network of corporate owned stores. (*Pick-up only)
National marketing campaigns of the ULTRA brand.
Preferential banking rates
Access to professional credit rating services for potential credit account customers.

Head Office support for:

• Operational procedures and policies
• Basic Labour Relations, Employment Contracts and Job descriptions
• Customer service principles